{"product_id":"the-three-bocks-vintage-bock-beer-poster-by-henry-jerome-schile-1895","title":"The Three Bocks Vintage Bock Beer Poster by Henry Jerome Schile, 1895","description":"\u003cp\u003eHenry Jerome Schile’s \u003cem\u003eBock, the Three Bocks\u003c\/em\u003e, dated 1895, turns a beverage advertisement into a compact comic scene. A jovial, moustachioed man raises his glass beside a wooden barrel marked “Bock Beer”, while an upright goat presses into the action from the lower left. Barrel, figure and animal are crowded together in the foreground, giving the poster the immediacy of a theatrical vignette. Earthy browns and leafy greens are sharpened by emphatic red lettering, ensuring that the joke and the product name register at once.\u003c\/p\u003e\n\n\u003cp\u003eSchile was an American artist active during a period when inexpensive, mass-produced colour prints were transforming the visual culture of advertising. Posters and trade images increasingly relied upon bold typography, recognisable characters and humorous narratives to seize attention in busy public and commercial settings. Here, the goat is more than a picturesque mascot: “Bock” is also the German word for a male goat, a longstanding verbal and visual association with bock beer. Schile builds the design around that pun, allowing illustration and lettering to reinforce one another.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe composition is arranged as a close-knit cluster rather than a scene with expansive depth. The rounded barrel occupies the centre, its curved staves and dark hoops providing a substantial visual anchor. Beside it, the smiling drinker leans forward with an animated, almost conspiratorial air, holding his glass where it remains clearly visible. His moustache, broad smile and lively stance give him the exaggerated character of popular nineteenth-century illustration without overwhelming the advertisement’s message.\u003c\/p\u003e\n\n\u003cp\u003eAt lower left, the goat rises towards the barrel, its brown-and-white coat picked out with varied markings. The animal’s upward movement counters the man’s leaning pose, so that the two figures appear to converge upon the beer between them. A faint outline separates their forms from the pale pastel ground, preserving clarity despite the tightly packed arrangement. Around the upper right, green foliage and small floral accents soften the mass of figure and barrel, introducing a decorative note and a brighter counterpoint to the dominant brown.\u003c\/p\u003e\n\n\u003cp\u003eTypography completes the structure. The large red word “BOCK” forms a strong base along the lower edge, accented by green and followed by the smaller phrase “THE THREE BOCKS”. Its scale makes the name readable before the finer details emerge. The same word reappears on the barrel, linking the headline directly to the central prop. Rather than sitting apart from the illustration, the lettering participates in the visual joke: name, beverage and goat are made to echo one another across the design.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eLate nineteenth-century beverage advertising frequently borrowed the pleasures of comic illustration—expressive faces, anthropomorphic animals and gently absurd encounters—to make a commercial message memorable. Schile’s poster belongs to this lively meeting point between advertising and popular print culture. Its appeal rests not on elaborate scenery but on instant recognition: a drink, a cheerful character, a familiar animal emblem and a concise piece of wordplay.\u003c\/p\u003e\n\n\u003cp\u003eYet the design rewards slower looking. The wood grain of the barrel, the goat’s mottled fur, the layered greens of the foliage and the careful repetition of the word “Bock” all reveal an image more deliberately organised than its boisterous humour initially suggests. Schile balances narrative bustle with graphic economy, creating a vivid record of how wit, character and colour were used to give a late nineteenth-century beverage its public identity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67640655151495,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67640655184263,"sku":null,"price":82.0,"currency_code":"USD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67640655217031,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67640655249799,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67640655282567,"sku":null,"price":82.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67640655315335,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"12x16in (30x40cm) \/ Art print","offer_id":67640655348103,"sku":null,"price":53.0,"currency_code":"USD","in_stock":true},{"title":"12x16in (30x40cm) \/ Framed art print","offer_id":67640655380871,"sku":null,"price":143.0,"currency_code":"USD","in_stock":true},{"title":"12x16in (30x40cm) \/ Framed canvas","offer_id":67640655413639,"sku":null,"price":149.0,"currency_code":"USD","in_stock":true},{"title":"A3 (297x420mm) \/ Art print","offer_id":67640655446407,"sku":null,"price":53.0,"currency_code":"USD","in_stock":true},{"title":"A3 (297x420mm) \/ Framed art print","offer_id":67640655479175,"sku":null,"price":143.0,"currency_code":"USD","in_stock":true},{"title":"A3 (297x420mm) \/ Framed canvas","offer_id":67640655511943,"sku":null,"price":149.0,"currency_code":"USD","in_stock":true},{"title":"16x20in (40x50cm) \/ Art print","offer_id":67640655544711,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"16x20in (40x50cm) \/ Framed art print","offer_id":67640655577479,"sku":null,"price":177.0,"currency_code":"USD","in_stock":true},{"title":"16x20in (40x50cm) \/ Framed canvas","offer_id":67640655610247,"sku":null,"price":190.0,"currency_code":"USD","in_stock":true},{"title":"18x24in (45x60cm) \/ Art print","offer_id":67640655643015,"sku":null,"price":86.0,"currency_code":"USD","in_stock":true},{"title":"18x24in (45x60cm) \/ Framed art print","offer_id":67640655675783,"sku":null,"price":204.0,"currency_code":"USD","in_stock":true},{"title":"18x24in (45x60cm) \/ Framed canvas","offer_id":67640655708551,"sku":null,"price":217.0,"currency_code":"USD","in_stock":true},{"title":"A2 (420x594mm) \/ Art print","offer_id":67640655741319,"sku":null,"price":86.0,"currency_code":"USD","in_stock":true},{"title":"A2 (420x594mm) \/ Framed art print","offer_id":67640655774087,"sku":null,"price":204.0,"currency_code":"USD","in_stock":true},{"title":"A2 (420x594mm) \/ Framed canvas","offer_id":67640655806855,"sku":null,"price":217.0,"currency_code":"USD","in_stock":true},{"title":"20x28in (50x70cm) \/ Art print","offer_id":67640655839623,"sku":null,"price":105.0,"currency_code":"USD","in_stock":true},{"title":"20x28in (50x70cm) \/ Framed art print","offer_id":67640655872391,"sku":null,"price":278.0,"currency_code":"USD","in_stock":true},{"title":"20x28in (50x70cm) \/ Framed canvas","offer_id":67640655905159,"sku":null,"price":298.0,"currency_code":"USD","in_stock":true},{"title":"24x36in (60x90cm) \/ Art print","offer_id":67640655937927,"sku":null,"price":114.0,"currency_code":"USD","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed art print","offer_id":67640655970695,"sku":null,"price":312.0,"currency_code":"USD","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed canvas","offer_id":67640656003463,"sku":null,"price":339.0,"currency_code":"USD","in_stock":true},{"title":"A1 (594x841mm) \/ Art print","offer_id":67640656036231,"sku":null,"price":114.0,"currency_code":"USD","in_stock":true},{"title":"A1 (594x841mm) \/ Framed art print","offer_id":67640656068999,"sku":null,"price":312.0,"currency_code":"USD","in_stock":true},{"title":"A1 (594x841mm) \/ Framed canvas","offer_id":67640656101767,"sku":null,"price":339.0,"currency_code":"USD","in_stock":true},{"title":"28x40in (70x100cm) \/ Art print","offer_id":67640656134535,"sku":null,"price":149.0,"currency_code":"USD","in_stock":true},{"title":"28x40in (70x100cm) \/ Framed art print","offer_id":67640656167303,"sku":null,"price":413.0,"currency_code":"USD","in_stock":true},{"title":"28x40in (70x100cm) \/ Framed canvas","offer_id":67640656200071,"sku":null,"price":413.0,"currency_code":"USD","in_stock":true},{"title":"30x40in (75x100cm) \/ Art print","offer_id":67640656232839,"sku":null,"price":149.0,"currency_code":"USD","in_stock":true},{"title":"30x40in (75x100cm) \/ Framed art print","offer_id":67640656265607,"sku":null,"price":413.0,"currency_code":"USD","in_stock":true},{"title":"30x40in (75x100cm) \/ Framed canvas","offer_id":67640656298375,"sku":null,"price":413.0,"currency_code":"USD","in_stock":true},{"title":"A0 (841x1189mm) \/ Art print","offer_id":67640656331143,"sku":null,"price":197.0,"currency_code":"USD","in_stock":true},{"title":"A0 (841x1189mm) \/ Framed art print","offer_id":67640656363911,"sku":null,"price":1036.0,"currency_code":"USD","in_stock":true},{"title":"A0 (841x1189mm) \/ Framed canvas","offer_id":67640656396679,"sku":null,"price":975.0,"currency_code":"USD","in_stock":true},{"title":"37x50in (94x127cm) \/ Art print","offer_id":67640656429447,"sku":null,"price":251.0,"currency_code":"USD","in_stock":true},{"title":"37x50in (94x127cm) \/ Framed art print","offer_id":67640656462215,"sku":null,"price":1246.0,"currency_code":"USD","in_stock":true},{"title":"37x50in (94x127cm) \/ Framed canvas","offer_id":67640656494983,"sku":null,"price":1172.0,"currency_code":"USD","in_stock":true},{"title":"45x60in (114x150cm) \/ Art print","offer_id":67640656527751,"sku":null,"price":339.0,"currency_code":"USD","in_stock":true},{"title":"45x60in (114x150cm) \/ Framed art print","offer_id":67640656560519,"sku":null,"price":1896.0,"currency_code":"USD","in_stock":true},{"title":"45x60in (114x150cm) \/ Framed canvas","offer_id":67640656593287,"sku":null,"price":1761.0,"currency_code":"USD","in_stock":true},{"title":"52x70in (132x178cm) \/ Art print","offer_id":67640656626055,"sku":null,"price":562.0,"currency_code":"USD","in_stock":true},{"title":"52x70in (132x178cm) \/ Framed art print","offer_id":67640656658823,"sku":null,"price":2539.0,"currency_code":"USD","in_stock":true},{"title":"52x70in (132x178cm) \/ Framed canvas","offer_id":67640656691591,"sku":null,"price":2370.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/0344\/8638\/files\/file_8904539a-2b6f-42ab-9f5e-0c2bbf2ee3a2.jpg?v=1791304978","url":"https:\/\/uniquemaps.com\/products\/the-three-bocks-vintage-bock-beer-poster-by-henry-jerome-schile-1895","provider":"The Unique Maps Co.","version":"1.0","type":"link"}