{"product_id":"tasmania-travel-poster-the-switzerland-of-the-south-by-harry-kelly","title":"Tasmania Travel Poster: The Switzerland of the South by Harry Kelly","description":"\u003cp\u003eHarry Kelly’s \u003cem\u003eTasmania. The Switzerland of the south\u003c\/em\u003e presents the Australian island as a realm of mountain air, still water and luxuriant vegetation. A jagged peak rises at the centre of the vertical composition, its blue slopes touched with warmer orange light and reflected in the lake below. Dark foliage encloses the foreground, while a broad yellow panel anchors the landscape with the emphatic promise: ‘TASMANIA The SWITZERLAND of the SOUTH’.\u003c\/p\u003e\n\n\u003cp\u003eThe comparison with Switzerland is central to the poster’s appeal. Rather than offering practical detail, Kelly gives Tasmania an immediately recognisable identity through the visual language of alpine tourism: steep mountains, pristine water, spacious skies and apparent remoteness. Such persuasive shorthand was particularly effective in the travel advertising of the first half of the twentieth century, when posters helped distant destinations acquire a public image. Here, Tasmania is presented not merely as an Australian island, but as a scenic alternative to Europe’s celebrated mountain resorts.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe eye begins among the dense vegetation at the foot of the design. Trees, grasses and jagged leaves overlap in several greens, their clean-edged silhouettes establishing a richly textured frame. A large spiky plant on the left introduces a particularly strong graphic accent, while small rocks along the lower right-hand shore mark the transition from solid ground to water. These near details provide scale, making the mountain beyond appear more remote and imposing.\u003c\/p\u003e\n\n\u003cp\u003eAcross the centre, the lake forms a broad interval of relative calm. Soft ripples interrupt its surface, carrying muted reflections of the surrounding greens and blues without turning the water into a perfect mirror. Low hills recede along the left-hand side, creating an atmospheric route towards the central summit. Above them, faint clouds and gradual shifts through pale and deeper blue give the sky a gentle luminosity suggestive of early or late light.\u003c\/p\u003e\n\n\u003cp\u003eThe mountain itself is simplified into sharply defined planes rather than described through minute topographical detail. Lighter ridges catch the eye against cooler shadowed faces, giving the peak volume while preserving the poster’s bold graphic clarity. Beneath the landscape, the yellow title band acts almost like a signboard. The varied scale of the lettering establishes a direct hierarchy: ‘TASMANIA’ names the destination first, while ‘SWITZERLAND’ supplies the memorable comparison. The smaller words ‘INFORMATION FROM:’ indicate the poster’s practical promotional purpose, and Kelly’s signature appears discreetly at the lower left.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eTravel posters transformed geography into desire by reducing a destination to a few persuasive qualities. Kelly’s design does so through a carefully controlled progression: abundant foreground growth, open water, distant hills and a culminating peak. Tasmania’s identity is constructed through landscape alone; there are no travellers, roads or buildings to interrupt the impression of unspoilt scenery. The destination appears accessible as an idea, yet visually secluded.\u003c\/p\u003e\n\n\u003cp\u003eThe limited palette strengthens that message. Cool sky blue and dark green establish freshness and depth, while orange highlights on the mountain and the assertive yellow typography prevent the scene from becoming subdued. The result balances romantic landscape with commercial immediacy: a tranquil view designed to be understood at a glance, then remembered through its audacious geographical slogan.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 36x24in (90x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"A4 (210x297mm) \/ Art print","offer_id":68178551144839,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":68178551177607,"sku":null,"price":85.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":68178551210375,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"12x18in (30x45cm) \/ Art print","offer_id":68178551243143,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":68178551275911,"sku":null,"price":150.0,"currency_code":"USD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed 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