{"product_id":"ch-gravier-cacao-lacte-vintage-cocoa-poster-by-lucien-lefevre-1896","title":"Ch. Gravier Cacao Lacté Vintage Cocoa Poster by Lucien Lefèvre, 1896","description":"\u003cp\u003eLucien Lefèvre’s \u003cem\u003eCacao Lacté, De Ch. Gravier\u003c\/em\u003e, created in 1896, turns an advertisement for a milk-cocoa drink into a spirited encounter between a child, a decorated bowl and an eager white dog. Across the upper part of the poster, the words “Cacao Lacté” appear in commanding yellow lettering, their scale and warmth set against a vivid field of red. Below, the boy’s cool blue clothing provides a sharp chromatic counterpoint, while his concentrated expression gives the commercial scene an engaging note of everyday drama.\u003c\/p\u003e\n\n\u003cp\u003eLefèvre was a French artist active during a period of remarkable expansion in poster design. By the end of the nineteenth century, branded consumer goods were increasingly promoted through colourful images designed for rapid recognition in streets and shop windows. Such posters had to work at several distances: bold lettering caught the attention of passers-by, while character, gesture and incidental detail rewarded a closer glance. Here, the practical language of price, product and address is combined with a polished figurative scene, illustrating how advertising had become a significant field for graphic invention.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe composition is organised around a clear descent from headline to product. The great yellow title occupies the upper centre, immediately establishing what is being sold. Beneath it, the child holds the bowl forward so that the advertised cacao becomes part of the action rather than a detached package or label. Floral ornament around the vessel introduces a small decorative flourish, while the boy’s curly hair and softly modelled face bring delicacy to an otherwise forceful arrangement of colour and type.\u003c\/p\u003e\n\n\u003cp\u003eAt the right, the fluffy white dog reaches excitedly towards the bowl. Its raised posture and vigorously curved fur create movement, disrupting the child’s steadier pose and lending the scene much of its humour. The contrast is carefully judged: white fur stands out crisply against the darker ground, while the blue shirt is intensified by the surrounding reds, ochres and yellows. A bright yellow area around the boy’s head further concentrates attention on his face and echoes the colour of the headline above.\u003c\/p\u003e\n\n\u003cp\u003eSmaller details anchor this playful exchange in the matter-of-fact world of commerce. At the lower left, the address “Dépôt Principal: 44, Rue du Louvre, Paris” identifies the principal depot, while “Prix 6f le kilo” supplies the price at the lower edge. These compact lines of information contrast with the sweeping display lettering above. A green box at the left margin suggests the product’s packaging or presentation, and muted passages of blue and grey towards the upper right soften the transition between the figures and the emphatic red background.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eThe poster belongs to the flourishing visual culture of late nineteenth-century French advertising, when advances in commercial image-making encouraged artists to unite illustration, typography and branding within a single composition. Food and drink advertisements were especially suited to narrative treatment: rather than merely naming a commodity, designers could associate it with appetite, domestic familiarity and comic incident. Lefèvre does precisely that, making the bowl the centre of a miniature story shared by child and animal.\u003c\/p\u003e\n\n\u003cp\u003eWhat remains particularly effective is the image’s dual register. From afar, its limited palette and oversized title deliver an immediate promotional message; at closer range, the child’s absorbed gaze, the dog’s impatience and the ornamental bowl supply personality and texture. The result is both advertisement and character study—a lively example of the moment when commercial posters became some of the most visible art in the modern city.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67640623661447,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67640623694215,"sku":null,"price":82.0,"currency_code":"USD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67640623726983,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67640623759751,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67640623792519,"sku":null,"price":82.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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