{"product_id":"h-clausen-son-vintage-bock-beer-poster-1879","title":"H. Clausen \u0026 Son Vintage Bock Beer Poster, 1879","description":"\u003cp\u003e\u003cem\u003eH. Clausen \u0026amp; Son. Bock Beer (1879)\u003c\/em\u003e, created by the American firm Wittemann Bros., turns a brewery advertisement into a spirited display of strength, abundance and visual wit. At its centre, a muscular, smiling youth hoists a substantial beer barrel while a shaggy goat balances above him. The improbable arrangement rises through the vertical composition like a commercial monument, surrounded by curling foliage, ingredient sacks and emphatic lettering in warm browns and golds, with touches of green and white sharpening the design.\u003c\/p\u003e\n\n\u003cp\u003eCreated in 1876 and published in 1879, this chromolithograph belongs to a period in which increasingly sophisticated commercial printing allowed advertisers to compete through brilliant colour and elaborate graphic identities. Breweries were especially well suited to such treatment: barrels, hops, malt and heraldic lettering could communicate both the substance of the drink and the standing of its maker. The goat is more than an entertaining mascot. “Bock” is also the German word for a male goat, giving brewers and designers a ready-made visual pun that became closely associated with advertisements for this style of beer.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe composition is organised as a rising chain of motifs. At the base, weighty sacks and smaller blocks of information establish the practical world of brewing and distribution. Above them, the central figure braces beneath the barrel, his bent limbs and exaggerated musculature modelled with areas of darker shading. His broad smile prevents the feat from appearing laborious: the pose reads instead as a theatrical demonstration of vigour. Golden highlights along the barrel draw attention to the product at the very point where the human figure and goat meet.\u003c\/p\u003e\n\n\u003cp\u003eAt the upper centre, the goat provides a contrasting silhouette. Its fur is picked out with pronounced outlines and a more irregular texture than the smooth limbs and rounded barrel below. Delicate vines and leafy forms frame this upper section, while the word “HOPS” appears within the ornament, integrating an ingredient of beer into the decorative scheme. These natural motifs soften the poster’s forceful geometry and connect its promotional language to the raw materials of brewing.\u003c\/p\u003e\n\n\u003cp\u003eTypography controls the viewer’s progress through the crowded design. “H. CLAUSEN \u0026amp; SON” establishes the brewer at the top, while the large, ornate words “Bock Beer” act as the principal verbal anchor lower down. Further lettering identifies “BREWERY. 1879. NEW YORK.” and names “G.W. \u0026amp; C.R. MILLER BOSTON. SOLE AGENTS.” Rather than separating information from illustration, Wittemann Bros. weave the two together: lettering, vines, figures, barrel and sacks form a single ornamental structure. Strong contrasts between the dark central figure and the lighter ground preserve clarity despite the density of detail.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eLate nineteenth-century advertising occupied a fertile space between information and spectacle. A poster needed to state the brewer’s name, the product and its agents, yet it also had to hold attention in a busy urban marketplace. Here, factual details are embedded within a humorous fantasy of physical power. The barrel becomes a pedestal, the youth a showman and the goat both emblem and pun. Even the ingredient sacks contribute to the message, lending the exuberant scene an undercurrent of material credibility.\u003c\/p\u003e\n\n\u003cp\u003eThe poster is particularly revealing of the period’s appetite for richly decorative commercial printmaking. Its flat colour areas, firm contours and layered motifs make the message legible from a distance, while the fur, vines, shaded limbs and creased sacks reward closer inspection. Wittemann Bros. thus gave H. Clausen \u0026amp; Son’s beer a memorable visual personality: robust, convivial and unmistakably tied to the goat imagery of bock.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/it\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 16x20in (40x50cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/it\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/it\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/it\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/it\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67630722875783,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67630722908551,"sku":null,"price":81.0,"currency_code":"USD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67630722941319,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67630722974087,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67630723006855,"sku":null,"price":81.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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