{"product_id":"fleschtau-vintage-genever-poster-1928","title":"Fleschtau Vintage Genever Poster, 1928","description":"\u003cp\u003e\u003cem\u003eFleschtau Vieux Genièvre Exquis (1928–1930)\u003c\/em\u003e, created by an anonymous artist in 1928, builds its advertisement around an affable elderly drinker, a raised glass and an emphatically displayed bottle. The figure occupies the right of the tall composition, smiling beneath a bright orange hat, while a deep blue ground pushes his face, glass and blue clothing sharply forward. Product and personality are compressed into the same crowded field: the bottle is not a secondary detail but a central graphic presence, supported by the commanding name ‘FLESCHTAU’ and the description ‘VIEUX GÉNIÈVRE EXQUIS’.\u003c\/p\u003e\n\n\u003cp\u003eThe poster belongs to a period in which illustrated advertising had to establish a brand’s character almost instantaneously. Rather than offer detailed information, its anonymous designer gives Fleschtau a memorable visual identity through bold lettering, simplified colour and a convivial human figure. Genièvre denotes a juniper-flavoured spirit related to genever; here, the words \u003cem\u003evieux\u003c\/em\u003e and \u003cem\u003eexquis\u003c\/em\u003e lend the drink associations of age and distinction. The smiling drinker makes that refined language approachable, turning the brand into a scene of sociability and evident enjoyment.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe man’s head provides the composition’s warmest accent. His orange hat, articulated with a few lines suggesting folds, stands out against the cool, almost continuous blue behind him. Subtle shading around the cheeks and eyes gives his face a degree of volume, but the overall treatment remains deliberately graphic: strong contours and broad areas of flat colour matter more than naturalistic depth. The pale drink in the raised glass catches a faint highlight, a small touch that distinguishes its transparent surface from the surrounding blocks of colour.\u003c\/p\u003e\n\n\u003cp\u003eBelow and towards the centre, the bottle anchors the design. Its cream label interrupts the darker palette, allowing the product name and decorative emblem to remain legible amid the tightly interlocked elements. The label’s finer patterns reward closer attention, yet from a distance it functions as a bright visual panel. Brand lettering appears both on the product and within the larger design, creating repetition without requiring a lengthy sales message.\u003c\/p\u003e\n\n\u003cp\u003eTypography controls the lower portion of the poster. The large ‘FLESCHTAU’ lettering supplies a firm horizontal base beneath the diagonals and curves of the figure, glass and bottle, while the smaller line ‘VIEUX GÉNIÈVRE EXQUIS’ identifies the drink more precisely. Cream and green details temper the dominant orange, blue and black, and a narrow dark border contains the otherwise densely packed arrangement. With little unused space, the eye moves quickly between face, drink and name—the three components on which the advertisement depends.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eCommercial posters of the late 1920s increasingly favoured concentrated visual messages suited to streets, cafés and shopfronts, where an advertisement might be seen only briefly. This design reflects that practical demand without sacrificing decorative wit. Its asymmetric composition feels lively, while its restricted palette makes the forms readable at a glance. The elderly spokesman also connects the idea of an aged spirit with experience and good humour, an association communicated through juxtaposition rather than elaborate narrative.\u003c\/p\u003e\n\n\u003cp\u003eAlthough its maker is unrecorded, \u003cem\u003eFleschtau Vieux Genièvre Exquis\u003c\/em\u003e preserves the polished economy of interwar beverage advertising: a distinctive character, a confidently presented bottle and a brand name made inseparable from colour and type. Its appeal lies in that balance of directness and detail—immediate enough to function as publicity, yet sufficiently considered to remain engaging long after its original commercial purpose has passed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/it\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 36x24in (90x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/it\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/it\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/it\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/it\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"A4 (210x297mm) \/ Art print","offer_id":67650132574599,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67650132607367,"sku":null,"price":81.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67650132640135,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"12x18in (30x45cm) \/ Art print","offer_id":67650132672903,"sku":null,"price":53.0,"currency_code":"USD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67650132705671,"sku":null,"price":142.0,"currency_code":"USD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed 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