{"product_id":"masse-pere-fils-vintage-champagne-poster-by-marcellin-auzolle-1925","title":"Massé Père \u0026 Fils Vintage Champagne Poster by Marcellin Auzolle, 1925","description":"\u003cp\u003eMarcellin Auzolle’s \u003cem\u003eChampagne Massé Père et Fils, Reims\u003c\/em\u003e, dated 1925, builds its appeal around a genial, brightly dressed host. Leaning forward in a vivid yellow coat, he presents a champagne bottle in one hand and rings a serving bell with the other, his broad smile turning the advertisement into an exuberant welcome. Against the deep, shadowed ground, the figure, bottles and emphatic lettering form a theatrical arrangement designed to be understood at a glance.\u003c\/p\u003e\n\n\u003cp\u003eAuzolle worked during a period in which the French advertising poster had become a sophisticated instrument of public persuasion. Rather than relying on the bottle alone, this design sells a whole social atmosphere: service, abundance and conviviality, all attached to the name of a champagne house in Reims. The city’s close association with Champagne gives the prominently displayed place-name considerable weight, while the personable central character makes a commercial message feel like an invitation to join the celebration.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe poster’s hierarchy begins at the top with the reassuring phrase “LA BONNE BOUTEILLE”, followed by the larger word “CHAMPAGNE”. These lines establish the product before the eye reaches the figure, whose yellow coat becomes the composition’s principal block of colour. Soft modelling across its folds prevents the garment from appearing entirely flat, while the darker background sharpens the silhouette and brings particular attention to the face, hands and raised bottle.\u003c\/p\u003e\n\n\u003cp\u003eAuzolle gives the figure a pronounced forward movement. His tilted posture and extended arms break the stiffness of a conventional product display, while the serving bell introduces an almost audible note to the scene. A highlight on the dark glass of the bottle catches the eye; below and to the right, several more bottles repeat its upright form. Their Massé Père et Fils labels transform this corner into a compact display of stock, balancing the larger human presence without interrupting his gesture.\u003c\/p\u003e\n\n\u003cp\u003eBehind him, the curved form of a wooden barrel is only partly visible. Its warm brown tones and suggestion of grain add a material counterpoint to the smoother areas of yellow, black and white. Along the lower edge, “MASSÉ PÈRE \u0026amp; FILS REIMS” acts as both caption and visual foundation. The firm horizontal line of the company name steadies the otherwise animated composition and ensures that the brand remains the poster’s final, unmistakable message.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eCommercial posters of this period had to compete within visually crowded streets and public spaces. Here, broad colour, clear contrasts and a deliberately simple sequence of information answer that challenge: slogan, product, character and maker. The approach turns typography into part of the spectacle rather than treating it as an afterthought. Even the repeated bottles contribute to the graphic rhythm, linking the expressive figure to the company name below.\u003c\/p\u003e\n\n\u003cp\u003eThe poster is especially engaging for the way it combines polished promotion with a touch of popular theatre. Its host is not aloof or ceremonious; he is animated, approachable and caught in the middle of service. That immediacy, together with the intense yellow coat and dark tonal setting, gives Auzolle’s design a buoyant presence while preserving the clarity essential to a successful beverage advertisement.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/fr\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 24x36in (60x90cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/fr\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/fr\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/fr\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/fr\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"A4 (210x297mm) \/ Art print","offer_id":67640823284103,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67640823316871,"sku":null,"price":82.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67640823349639,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"12x18in (30x45cm) \/ Art print","offer_id":67640823382407,"sku":null,"price":53.0,"currency_code":"USD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67640823415175,"sku":null,"price":142.0,"currency_code":"USD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed 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