{"product_id":"lowenbrauerei-bohmisches-brauhaus-vintage-bock-beer-poster-by-georg-rader-1912","title":"Löwenbrauerei Böhmisches Brauhaus Vintage Bock Beer Poster by Georg Räder, 1912","description":"\u003cp\u003eGeorg Räder’s \u003cem\u003eBockbier Löwenbrauerei Böhmisches Brauhaus\u003c\/em\u003e, dated 1912, turns a beer advertisement into a spirited piece of visual theatre. A grinning, yellow-haired boy raises a foaming mug beside a white, curved-horned goat, their bright forms sharply isolated against a black ground. Scarlet, yellow, blue and white are deployed in emphatic blocks, while the oversized word “Bockbier” crowns the composition with the directness of a shouted announcement.\u003c\/p\u003e\n\n\u003cp\u003eCreated by the German artist Georg Räder, this lithographic poster belongs to an era in which breweries increasingly relied on memorable printed imagery to establish a recognisable public identity. Its goat is more than a picturesque companion: the animal was closely associated with Bock beer through the German word \u003cem\u003eBock\u003c\/em\u003e, meaning a male goat, and consequently became a familiar visual motif in the drink’s advertising. Räder makes that association immediate, combining the animal with a jovial character, a prominently displayed mug and lettering legible at a glance.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe composition is carefully balanced despite its boisterous mood. The boy occupies the centre-left, leaning into the scene with one arm raised and the other positioned close to his body. His pointed red hat, bright hair and polished red shoes create a sequence of warm accents around the cooler blue of his shirt and the grey of his overalls. A contrasting patch on the garment introduces a small note of comic scruffiness, reinforcing his character as a mischievous advertising figure rather than a naturalistically observed child.\u003c\/p\u003e\n\n\u003cp\u003eAt the lower right, the goat provides both a pale counterweight and a secondary focus. Its white coat stands out crisply against the dark background, while subtle markings suggest the texture of fur. The horns curve back from its head as it looks towards the boy, establishing a lively exchange between the two figures. Although the forms are broadly simplified, touches such as the boy’s exaggerated smile, the highlights on his shoes and the suggestion of a shadow beneath him lend the scene just enough volume to keep it from appearing entirely flat.\u003c\/p\u003e\n\n\u003cp\u003eTypography forms an essential part of the design rather than merely supplying information. “Bockbier” stretches across the upper field in bold, high-contrast lettering, creating the poster’s clearest verbal cue. Below the figures, “Löwenbrauerei–Böhmisches Brauhaus” anchors the composition in blocky type. The eye therefore travels from product name to raised mug and comic protagonists, before settling on the brewery’s identity—a concise graphic hierarchy suited to public display.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eBy the early twentieth century, beverage posters had become a particularly inventive field of commercial art. Improvements in colour lithography allowed advertisers to use saturated hues, large lettering and strongly simplified silhouettes with considerable impact. Such posters needed to communicate rapidly in streets, cafés and other busy settings; Räder’s limited depth, uncluttered background and theatrical colour contrasts answer that requirement with remarkable economy.\u003c\/p\u003e\n\n\u003cp\u003eYet the design is not purely functional. Its humour lies in the pairing of a cheerful, almost storybook figure with the heraldic-looking goat, while the brilliant palette gives both the immediacy of stage characters caught under a spotlight. The result is an engaging record of early twentieth-century advertising culture: direct in message, disciplined in construction and full of the playful personality through which breweries sought to make their names memorable.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/fr\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/fr\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/fr\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/fr\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/fr\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67640686608775,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67640686641543,"sku":null,"price":82.0,"currency_code":"USD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67640686674311,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67640686707079,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67640686739847,"sku":null,"price":82.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67640686772615,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"12x16in (30x40cm) \/ Art print","offer_id":67640686805383,"sku":null,"price":53.0,"currency_code":"USD","in_stock":true},{"title":"12x16in (30x40cm) \/ Framed art print","offer_id":67640686838151,"sku":null,"price":142.0,"currency_code":"USD","in_stock":true},{"title":"12x16in (30x40cm) \/ Framed canvas","offer_id":67640686870919,"sku":null,"price":149.0,"currency_code":"USD","in_stock":true},{"title":"A3 (297x420mm) \/ Art print","offer_id":67640686903687,"sku":null,"price":53.0,"currency_code":"USD","in_stock":true},{"title":"A3 (297x420mm) \/ Framed art print","offer_id":67640686936455,"sku":null,"price":142.0,"currency_code":"USD","in_stock":true},{"title":"A3 (297x420mm) \/ Framed canvas","offer_id":67640686969223,"sku":null,"price":149.0,"currency_code":"USD","in_stock":true},{"title":"16x20in (40x50cm) \/ Art print","offer_id":67640687001991,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"16x20in (40x50cm) \/ Framed art print","offer_id":67640687034759,"sku":null,"price":176.0,"currency_code":"USD","in_stock":true},{"title":"16x20in (40x50cm) \/ Framed canvas","offer_id":67640687067527,"sku":null,"price":190.0,"currency_code":"USD","in_stock":true},{"title":"18x24in (45x60cm) \/ Art print","offer_id":67640687100295,"sku":null,"price":86.0,"currency_code":"USD","in_stock":true},{"title":"18x24in (45x60cm) \/ Framed art print","offer_id":67640687133063,"sku":null,"price":203.0,"currency_code":"USD","in_stock":true},{"title":"18x24in (45x60cm) \/ Framed canvas","offer_id":67640687165831,"sku":null,"price":217.0,"currency_code":"USD","in_stock":true},{"title":"A2 (420x594mm) \/ Art print","offer_id":67640687198599,"sku":null,"price":86.0,"currency_code":"USD","in_stock":true},{"title":"A2 (420x594mm) \/ Framed art print","offer_id":67640687231367,"sku":null,"price":203.0,"currency_code":"USD","in_stock":true},{"title":"A2 (420x594mm) \/ Framed canvas","offer_id":67640687264135,"sku":null,"price":217.0,"currency_code":"USD","in_stock":true},{"title":"20x28in (50x70cm) \/ Art print","offer_id":67640687296903,"sku":null,"price":105.0,"currency_code":"USD","in_stock":true},{"title":"20x28in (50x70cm) \/ Framed art print","offer_id":67640687329671,"sku":null,"price":278.0,"currency_code":"USD","in_stock":true},{"title":"20x28in (50x70cm) \/ Framed canvas","offer_id":67640687362439,"sku":null,"price":298.0,"currency_code":"USD","in_stock":true},{"title":"24x36in (60x90cm) \/ Art print","offer_id":67640687395207,"sku":null,"price":114.0,"currency_code":"USD","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed art print","offer_id":67640687427975,"sku":null,"price":311.0,"currency_code":"USD","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed canvas","offer_id":67640687460743,"sku":null,"price":338.0,"currency_code":"USD","in_stock":true},{"title":"A1 (594x841mm) \/ Art print","offer_id":67640687493511,"sku":null,"price":114.0,"currency_code":"USD","in_stock":true},{"title":"A1 (594x841mm) \/ Framed art print","offer_id":67640687526279,"sku":null,"price":311.0,"currency_code":"USD","in_stock":true},{"title":"A1 (594x841mm) \/ Framed canvas","offer_id":67640687559047,"sku":null,"price":338.0,"currency_code":"USD","in_stock":true},{"title":"28x40in (70x100cm) \/ Art print","offer_id":67640687591815,"sku":null,"price":149.0,"currency_code":"USD","in_stock":true},{"title":"28x40in (70x100cm) \/ Framed art print","offer_id":67640687624583,"sku":null,"price":413.0,"currency_code":"USD","in_stock":true},{"title":"28x40in (70x100cm) \/ Framed canvas","offer_id":67640687657351,"sku":null,"price":413.0,"currency_code":"USD","in_stock":true},{"title":"30x40in (75x100cm) \/ Art print","offer_id":67640687690119,"sku":null,"price":149.0,"currency_code":"USD","in_stock":true},{"title":"30x40in (75x100cm) \/ Framed art print","offer_id":67640687722887,"sku":null,"price":413.0,"currency_code":"USD","in_stock":true},{"title":"30x40in (75x100cm) \/ Framed canvas","offer_id":67640687755655,"sku":null,"price":413.0,"currency_code":"USD","in_stock":true},{"title":"A0 (841x1189mm) \/ Art print","offer_id":67640687788423,"sku":null,"price":196.0,"currency_code":"USD","in_stock":true},{"title":"A0 (841x1189mm) \/ Framed art print","offer_id":67640687821191,"sku":null,"price":1035.0,"currency_code":"USD","in_stock":true},{"title":"A0 (841x1189mm) \/ Framed canvas","offer_id":67640687853959,"sku":null,"price":974.0,"currency_code":"USD","in_stock":true},{"title":"37x50in (94x127cm) \/ Art print","offer_id":67640687886727,"sku":null,"price":251.0,"currency_code":"USD","in_stock":true},{"title":"37x50in (94x127cm) \/ Framed art print","offer_id":67640687919495,"sku":null,"price":1244.0,"currency_code":"USD","in_stock":true},{"title":"37x50in (94x127cm) \/ Framed canvas","offer_id":67640687952263,"sku":null,"price":1170.0,"currency_code":"USD","in_stock":true},{"title":"45x60in (114x150cm) \/ Art print","offer_id":67640687985031,"sku":null,"price":338.0,"currency_code":"USD","in_stock":true},{"title":"45x60in (114x150cm) \/ Framed art print","offer_id":67640688017799,"sku":null,"price":1893.0,"currency_code":"USD","in_stock":true},{"title":"45x60in (114x150cm) \/ Framed canvas","offer_id":67640688050567,"sku":null,"price":1758.0,"currency_code":"USD","in_stock":true},{"title":"52x70in (132x178cm) \/ Art print","offer_id":67640688083335,"sku":null,"price":561.0,"currency_code":"USD","in_stock":true},{"title":"52x70in (132x178cm) \/ Framed art print","offer_id":67640688116103,"sku":null,"price":2535.0,"currency_code":"USD","in_stock":true},{"title":"52x70in (132x178cm) \/ Framed canvas","offer_id":67640688148871,"sku":null,"price":2366.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/0344\/8638\/files\/file_0ac36c8b-4e6c-491d-8397-7a872ec73642.jpg?v=1791304635","url":"https:\/\/uniquemaps.com\/fr\/products\/lowenbrauerei-bohmisches-brauhaus-vintage-bock-beer-poster-by-georg-rader-1912","provider":"The Unique Maps Co.","version":"1.0","type":"link"}