{"product_id":"fine-clos-du-bois-vintage-advertising-poster-1930","title":"Fine Clos du Bois Vintage Advertising Poster, 1930","description":"\u003cp\u003eCatalogued as \u003cem\u003eFine Clos du Bois (1930–1940)\u003c\/em\u003e, this 1930 beverage poster by the Belgian lithographer Litho Myncke is built around a single, emphatically enlarged bottle. Against a predominantly white ground, the container rises through the centre of the portrait-format design while red and blue lettering establishes a bold sequence above and below it. The poster itself reads “FINE CLOS des BOIS”, with “SUPÉRIEURE” given particular force in red: a compact arrangement that makes the product name, grade and bottle instantly legible.\u003c\/p\u003e\n\n\u003cp\u003eThe design belongs to the interwar culture of commercial print, when posters had to communicate quickly in cafés, shops and public-facing interiors. Rather than constructing an elaborate scene, Myncke relies on scale, chromatic contrast and typographic hierarchy. The approach is practical but far from plain. Red, blue and white give the advertisement a crisp visual identity, while the bottle’s label, ribbon and closure supply the associations of provenance and quality expected of early twentieth-century beverage marketing.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe eye first meets the upper lettering, where the words are arranged as a graphic header rather than a conventional line of text. Variations in size and colour prevent the typography from becoming static: the smaller “des” sits between the heavier words around it, and blue accents temper the intensity of the red. The pale background leaves generous areas of open space, allowing both lettering and bottle to retain sharply defined silhouettes.\u003c\/p\u003e\n\n\u003cp\u003eAt the centre, the bottle is treated at a scale that gives it the presence of a figure. Its cylindrical body is punctuated by an ornate label and a round emblem, including a green motif that forms a small but noticeable counterpoint to the dominant red-and-blue palette. Near the neck, a ribbon and metallic-looking closure introduce finer decorative detail. Restrained highlights and a slight suggestion of shadow add volume without disturbing the poster’s essentially flat, graphic character.\u003c\/p\u003e\n\n\u003cp\u003eThe lower portion becomes more informational. “IMPORTATION DIRECTE” appears prominently, followed by the smaller wording “DISTILLERIE RENÉ PIRON JUMET”. These lines ground the large central motif in commercial detail, while blue edging and geometric underlining help organise the transition towards the base. A strong enclosing border further tightens the composition, making the white field feel deliberate rather than empty.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eLitho Myncke was active in Belgium during the late nineteenth and early twentieth centuries, a period in which lithographic workshops played a substantial role in shaping everyday visual culture. Advertising posters brought together illustration, lettering and brand identity in a format designed for immediate public recognition. Here, that synthesis is especially clear: text does not merely explain the bottle but acts alongside it as one of the poster’s principal visual forms.\u003c\/p\u003e\n\n\u003cp\u003eThe result is an advertisement of considerable economy. Its interest lies not in narrative complexity but in the careful calibration of scale, spacing and colour—the oversized bottle held against open white, the dense label set within a simplified outline, and the alternating typographic weights that carry the eye down the page. Those contrasts preserve the directness of a commercial message while revealing the disciplined graphic intelligence behind it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/fr\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 24x36in (60x90cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/fr\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/fr\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/fr\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/fr\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"A4 (210x297mm) \/ Art print","offer_id":67640860443015,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67640860475783,"sku":null,"price":82.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67640860508551,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"12x18in (30x45cm) \/ Art print","offer_id":67640860541319,"sku":null,"price":53.0,"currency_code":"USD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67640860574087,"sku":null,"price":142.0,"currency_code":"USD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed canvas","offer_id":67640860606855,"sku":null,"price":149.0,"currency_code":"USD","in_stock":true},{"title":"A3 (297x420mm) \/ Art print","offer_id":67640860639623,"sku":null,"price":53.0,"currency_code":"USD","in_stock":true},{"title":"A3 (297x420mm) \/ Framed art print","offer_id":67640860672391,"sku":null,"price":142.0,"currency_code":"USD","in_stock":true},{"title":"A3 (297x420mm) \/ Framed canvas","offer_id":67640860705159,"sku":null,"price":149.0,"currency_code":"USD","in_stock":true},{"title":"18x24in (45x60cm) \/ Art print","offer_id":67640860737927,"sku":null,"price":86.0,"currency_code":"USD","in_stock":true},{"title":"18x24in (45x60cm) \/ Framed art print","offer_id":67640860770695,"sku":null,"price":203.0,"currency_code":"USD","in_stock":true},{"title":"18x24in (45x60cm) \/ Framed canvas","offer_id":67640860803463,"sku":null,"price":217.0,"currency_code":"USD","in_stock":true},{"title":"A2 (420x594mm) \/ Art print","offer_id":67640860836231,"sku":null,"price":86.0,"currency_code":"USD","in_stock":true},{"title":"A2 (420x594mm) \/ Framed art print","offer_id":67640860868999,"sku":null,"price":203.0,"currency_code":"USD","in_stock":true},{"title":"A2 (420x594mm) \/ Framed canvas","offer_id":67640860901767,"sku":null,"price":217.0,"currency_code":"USD","in_stock":true},{"title":"20x28in (50x70cm) \/ Art print","offer_id":67640860934535,"sku":null,"price":105.0,"currency_code":"USD","in_stock":true},{"title":"20x28in (50x70cm) \/ Framed art print","offer_id":67640860967303,"sku":null,"price":278.0,"currency_code":"USD","in_stock":true},{"title":"20x28in (50x70cm) \/ Framed canvas","offer_id":67640861000071,"sku":null,"price":311.0,"currency_code":"USD","in_stock":true},{"title":"24x36in (60x90cm) \/ Art print","offer_id":67640861032839,"sku":null,"price":114.0,"currency_code":"USD","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed art print","offer_id":67640861065607,"sku":null,"price":311.0,"currency_code":"USD","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed canvas","offer_id":67640861098375,"sku":null,"price":338.0,"currency_code":"USD","in_stock":true},{"title":"A1 (594x841mm) \/ Art print","offer_id":67640861131143,"sku":null,"price":114.0,"currency_code":"USD","in_stock":true},{"title":"A1 (594x841mm) \/ Framed art print","offer_id":67640861163911,"sku":null,"price":311.0,"currency_code":"USD","in_stock":true},{"title":"A1 (594x841mm) \/ Framed canvas","offer_id":67640861196679,"sku":null,"price":338.0,"currency_code":"USD","in_stock":true},{"title":"28x40in (70x100cm) \/ Art print","offer_id":67640861229447,"sku":null,"price":149.0,"currency_code":"USD","in_stock":true},{"title":"28x40in (70x100cm) \/ Framed art print","offer_id":67640861262215,"sku":null,"price":413.0,"currency_code":"USD","in_stock":true},{"title":"28x40in (70x100cm) \/ Framed canvas","offer_id":67640861294983,"sku":null,"price":413.0,"currency_code":"USD","in_stock":true},{"title":"30x40in (75x100cm) \/ Art print","offer_id":67640861327751,"sku":null,"price":149.0,"currency_code":"USD","in_stock":true},{"title":"30x40in (75x100cm) \/ Framed art print","offer_id":67640861360519,"sku":null,"price":413.0,"currency_code":"USD","in_stock":true},{"title":"30x40in (75x100cm) \/ Framed canvas","offer_id":67640861393287,"sku":null,"price":413.0,"currency_code":"USD","in_stock":true},{"title":"A0 (841x1189mm) \/ Art print","offer_id":67640861426055,"sku":null,"price":196.0,"currency_code":"USD","in_stock":true},{"title":"A0 (841x1189mm) \/ Framed art print","offer_id":67640861458823,"sku":null,"price":1035.0,"currency_code":"USD","in_stock":true},{"title":"A0 (841x1189mm) \/ Framed canvas","offer_id":67640861491591,"sku":null,"price":974.0,"currency_code":"USD","in_stock":true},{"title":"33x50in (84x127cm) \/ Art print","offer_id":67640861524359,"sku":null,"price":251.0,"currency_code":"USD","in_stock":true},{"title":"33x50in (84x127cm) \/ Framed art print","offer_id":67640861557127,"sku":null,"price":1244.0,"currency_code":"USD","in_stock":true},{"title":"33x50in (84x127cm) \/ Framed canvas","offer_id":67640861589895,"sku":null,"price":1170.0,"currency_code":"USD","in_stock":true},{"title":"40x60in (100x150cm) \/ Art print","offer_id":67640861622663,"sku":null,"price":338.0,"currency_code":"USD","in_stock":true},{"title":"40x60in (100x150cm) \/ Framed art print","offer_id":67640861655431,"sku":null,"price":1893.0,"currency_code":"USD","in_stock":true},{"title":"40x60in (100x150cm) \/ Framed canvas","offer_id":67640861688199,"sku":null,"price":1758.0,"currency_code":"USD","in_stock":true},{"title":"47x70in (120x178cm) \/ Art print","offer_id":67640861720967,"sku":null,"price":561.0,"currency_code":"USD","in_stock":true},{"title":"47x70in (120x178cm) \/ Framed art print","offer_id":67640861753735,"sku":null,"price":2535.0,"currency_code":"USD","in_stock":true},{"title":"47x70in (120x178cm) \/ Framed canvas","offer_id":67640861786503,"sku":null,"price":2366.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/0344\/8638\/files\/file_e62cc8cb-3bc3-44ab-a011-7b24bfe35f1d.jpg?v=1791319393","url":"https:\/\/uniquemaps.com\/fr\/products\/fine-clos-du-bois-vintage-advertising-poster-1930","provider":"The Unique Maps Co.","version":"1.0","type":"link"}