{"product_id":"champagne-de-rochegre-vintage-champagne-poster-by-leonetto-cappiello-1902","title":"Champagne De Rochegré Vintage Champagne Poster by Leonetto Cappiello, 1902","description":"\u003cp\u003eLeonetto Cappiello’s \u003cem\u003eChampagne De Rochegré\u003c\/em\u003e, created in 1902, turns a drinks advertisement into a piece of exuberant visual theatre. Against an uninterrupted field of brilliant yellow, a fashionable woman in a sweeping black dress raises a champagne glass with poised, almost mischievous assurance. Her dark silhouette, enlivened by curling decorative details and a feathered hair ornament, is set against emphatic red and black lettering. The effect is immediate: figure, colour and brand register almost simultaneously.\u003c\/p\u003e\n\n\u003cp\u003eItalian-born Cappiello became one of the defining figures of early twentieth-century poster design, working within the intensely competitive visual culture of the Parisian street. Rather than relying on elaborate narrative scenes or extensive product information, he developed advertisements around isolated, memorable figures and forceful colour contrasts. \u003cem\u003eChampagne De Rochegré\u003c\/em\u003e belongs to this shift towards a more modern, brand-led graphic language. Its Art Nouveau elegance remains visible in the woman’s sinuous silhouette and ornamented costume, but the poster’s economy and boldness look beyond decorative illustration towards the concise logic of modern advertising.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe figure occupies the composition like a performer on a brightly lit stage. Her black gown forms the poster’s largest dark mass, its exaggerated curves giving her pose both stability and movement. Scrolled patterns across the dress prevent the silhouette from becoming entirely flat, while crisp contours separate it decisively from the yellow ground. The slight tilt of her head, the angle of the raised arm and the tiny pale highlight on the glass create a chain of gestures leading the eye towards the advertised drink.\u003c\/p\u003e\n\n\u003cp\u003eCappiello uses very little conventional depth. There is no interior, table or surrounding crowd to establish a realistic setting; instead, the woman appears within a deliberately compressed graphic space. This absence of background detail makes every accessory count. The feather in her hair adds a quick upward flourish, while the pale face and hand punctuate the dominant opposition of yellow and black. The result is glamorous without becoming static: the long, curving dress and lifted glass lend the composition a buoyant, almost comic animation.\u003c\/p\u003e\n\n\u003cp\u003eTypography forms part of the spectacle rather than serving merely as a caption. The word “CHAMPAGNE” appears in large red capitals, sharply distinguished from the background, while “De ROCHEGRÉ ÉPERNAY EXTRA-QUALITY” identifies both the house and its association with Épernay. The curved inscription “PROPRIÉTÉ DE LA MAISON J. B. CHAMONARD” follows the upper edge, helping to contain the otherwise open field of colour. A thin dark border gives the poster a final graphic boundary.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eAt the turn of the twentieth century, the illustrated poster had become a conspicuous element of urban commercial culture. Designers needed to attract the attention of passers-by quickly, often amid a dense field of competing signs and advertisements. Cappiello’s solution was clarity at scale: a single theatrical personality, a restricted palette and a silhouette recognisable from a distance. Here, the woman does not explain the qualities of the champagne in any literal sense. Instead, her fashionable bearing and celebratory gesture create a compact visual identity around it.\u003c\/p\u003e\n\n\u003cp\u003eThe reference to Épernay also places the advertisement within the geography of Champagne, the French town being closely associated with the region’s wine trade. Yet Cappiello avoids vineyards, bottles and cellar imagery. His focus is the social charge of the drink—the raised glass, the elegant costume and the suggestion of festivity. That combination of Art Nouveau line, irreverent character and disciplined graphic impact makes \u003cem\u003eChampagne De Rochegré\u003c\/em\u003e especially characteristic of his contribution to the emerging language of modern publicity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/fr\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/fr\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/fr\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/fr\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/fr\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67633461625223,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67633461657991,"sku":null,"price":81.0,"currency_code":"USD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67633461690759,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67633461723527,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67633461756295,"sku":null,"price":81.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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