{"product_id":"burgeff-gruen-vintage-drinks-advertising-poster-by-ernst-wiemann-1901","title":"Burgeff Gruen Vintage Drinks Advertising Poster by Ernst Wiemann, 1901","description":"\u003cp\u003eErnst Wiemann’s \u003cem\u003eBurgeff Gruen\u003c\/em\u003e, published in 1901, turns the leisurely pouring of a drink into a boldly economical piece of advertising. A seated, moustachioed man occupies the left of the horizontal composition, bottle tilted towards a waiting glass, while an expanse of saturated green opens around him. His brown clothing, dark hat and touches of red stand out crisply against this unusually emphatic ground, giving the scene the immediacy of a theatrical vignette.\u003c\/p\u003e\n\n\u003cp\u003eWiemann was a German artist working across the late nineteenth and early twentieth centuries, when commercial illustration was becoming increasingly vivid and visually sophisticated. Chromolithography and related developments in colour printing allowed advertisers to compete through strong palettes, memorable characters and simplified forms. \u003cem\u003eBurgeff Gruen\u003c\/em\u003e belongs to that turn-of-the-century culture of persuasive design: its message is carried not through detailed explanation, but through colour, typography and the congenial ritual of serving a drink.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe composition is deliberately unbalanced. Rather than placing the figure squarely in the centre, Wiemann gathers most of the incident towards the left, leaving the green field on the right comparatively open. This negative space does more than provide contrast: it makes the man’s silhouette instantly legible. The outline of his bent arm, seated posture and tilted bottle reads almost as a single graphic shape, while the pale drink and glass provide a small, bright focus at the heart of the action.\u003c\/p\u003e\n\n\u003cp\u003ePersonality emerges through a handful of well-chosen details. The man’s pronounced moustache and subtly gleaming dark hat give him the air of a recognisable social type, smartly dressed yet relaxed. His brown suit is enlivened by warmer reddish accents, which temper the cool dominance of the background. Light caught on the bottle draws attention to its label and neck, directing the eye downwards towards a second bottle near his feet.\u003c\/p\u003e\n\n\u003cp\u003eSmall accessories extend the suggestion of leisure beyond the central gesture. At the lower right sits a plate of round snacks, accompanied by a fold of red fabric whose colour punctuates the green. These objects are modest in scale, but they prevent the open area from feeling empty and establish a visual path from the man’s hands to the bottom edge. Above, the large white words “BURGEFF” and “GRUEN” supply a second order of shapes: broad, assertive letterforms that remain clear against the richly coloured ground. Illustration and lettering are kept distinct, yet each depends on the same high-contrast simplicity.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eAt the beginning of the twentieth century, the poster was both a commercial instrument and a highly visible form of urban graphic culture. Designers had to attract attention quickly, often from a distance, and \u003cem\u003eBurgeff Gruen\u003c\/em\u003e demonstrates how efficiently that could be done. Its shallow space, clean contours and broad colour areas suppress incidental detail in favour of an easily grasped scene. The customer is not shown production, ingredients or premises; instead, the beverage is associated with appetite, sociability and an unhurried moment of refreshment.\u003c\/p\u003e\n\n\u003cp\u003eWhat remains especially engaging is Wiemann’s restraint. The intense green may dominate the first impression, but close inspection reveals a carefully controlled sequence of smaller contrasts: the pale glass against the background, the bottle’s glint against the brown suit, and the red accents beside the snacks. It is an advertisement constructed through omission as much as inclusion—direct, decorative and unmistakably shaped by the visual confidence of turn-of-the-century print culture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/fr\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/fr\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/fr\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/fr\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/fr\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67640696045959,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67640696078727,"sku":null,"price":82.0,"currency_code":"USD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67640696111495,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67640696144263,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67640696177031,"sku":null,"price":82.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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