{"product_id":"val-blatz-s-premium-export-vintage-lager-beer-poster-1879","title":"Val. Blatz’s Premium Export Vintage Lager Beer Poster, 1879","description":"\u003cp\u003eWittemann Bros.’ \u003cem\u003eVal. Blatz’s Premium Export, Milwaukee Lager Beer\u003c\/em\u003e, dated 1879, turns a brewery advertisement into a richly layered spectacle of conviviality and industry. A jovial, broad-set figure raises a foaming beer stein in the foreground, his animated presence framed by emphatic red lettering, gold ornament and a busy view of the brewery below. The poster’s argument is immediate: pleasure and good fellowship are placed before the eye, while the buildings, carts and smoking chimneys provide visible evidence of scale, productivity and commercial confidence.\u003c\/p\u003e\n\n\u003cp\u003eCreated when colour lithography was transforming American advertising, the design belongs to a period in which businesses increasingly relied upon memorable trade images to distinguish their names in crowded urban markets. Milwaukee was closely associated with lager brewing in the nineteenth century, a reputation shaped in large part by the city’s German immigrant communities and the growth of large commercial breweries. Here, that identity is conveyed through a calculated mixture of character, spectacle and brand typography. Wittemann Bros. present Val. Blatz’s not simply as a drink, but as the product of an established modern enterprise.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe eye first meets the name “VAL. BLATZ’S”, set across the upper section in large, decorative red letters. Its scale gives the wording the force of an architectural feature, while floral embellishments and gold accents soften the commercial directness with a sense of ceremony. Beneath it, the smaller word “EXPORT” acts as a compact badge of status. At the bottom, “MILWAUKEE LAGER BEER” returns in contrasting red, anchoring the elaborate imagery between two clear statements of identity.\u003c\/p\u003e\n\n\u003cp\u003eThe central drinker supplies the poster’s human warmth. His stein is held aloft in a gesture that reads at once as toast, endorsement and invitation. Bright highlights across his clothing and the beer stand against deeper browns and shadowed greys, helping his figure project forward from the surrounding scene. Fine lines in his face and garments lend him a lively, almost theatrical personality; he is less a portrait than a persuasive advertising character, embodying abundance and sociability.\u003c\/p\u003e\n\n\u003cp\u003eBelow this genial figure, the composition changes register. A detailed brewery complex extends across the lower section, its roofs, windows and tall chimneys rendered with close attention. Carts and small figures suggest movement at ground level, while coils of smoke animate the skyline. The contrast is effective: the drinker is large, colourful and immediate, whereas the brewery is intricate and panoramic. Medals and awards positioned to one side add another layer to the sales message, using the visual language of official distinction to reinforce the product’s standing. A decorative gold border gathers these varied elements into a single ornate frame.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eNineteenth-century beverage advertising often balanced two kinds of appeal: the emotional promise of refreshment and fellowship, and the reassuring image of manufacture on an impressive scale. This poster does both. The raised stein makes the beer desirable, while the industrial panorama makes the business appear dependable. Even the palette contributes to that dual message: warm reds, browns and beige tones create an atmosphere of comfort, while flashes of gold lend the brand an air of prestige.\u003c\/p\u003e\n\n\u003cp\u003eSeen today, the design offers a vivid record of how breweries cultivated public identity before modern corporate branding became standardised. Its dense ornament, assertive lettering and miniature industrial narrative reveal advertising as a form of visual storytelling—one in which a name, a character and an entire place of production could be compressed into a single persuasive composition.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/es\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/es\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/es\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/es\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/es\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67631788786055,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67631788818823,"sku":null,"price":81.0,"currency_code":"USD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67631788851591,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67631788884359,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67631788917127,"sku":null,"price":81.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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