{"product_id":"ste-croix-and-les-rasses-travel-poster-by-francois-jaques-1906","title":"Ste-Croix and Les Rasses Travel Poster by François Jaques, 1906","description":"\u003cp\u003eFrançois Jaques’s \u003cem\u003eSte. Croix – Les Rasses – Schweizer Jura\u003c\/em\u003e, created in 1906, presents the Swiss Jura as a place of expansive pasture, clear mountain air and unhurried rural life. A tall conifer rises through the centre of the vertical composition, its irregular branches silhouetted against a softly glowing sky. Below, two grazing cows occupy a golden-green meadow, while distant ridges recede through muted blue and mauve. The effect is both scenic and graphic: the tree acts as a commanding visual axis, linking the close pastoral foreground to the mountains beyond.\u003c\/p\u003e\n\n\u003cp\u003eThe poster belongs to the flourishing culture of tourism promotion at the beginning of the twentieth century, when rail travel made mountain resorts increasingly accessible and destinations competed through memorable illustrated advertising. Rather than offering a factual panorama, Jaques distils the character of Ste. Croix and Les Rasses into a few persuasive motifs: grazing cattle, open grassland, wooded slopes and an elevated horizon. The prominent wording identifies the resort at “1150 m ü. M.” and places it firmly within the “Schweizer Jura”, making altitude and geography part of its appeal. Landscape here becomes an invitation, shaped for an audience newly able to travel for leisure.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe conifer gives the scene its distinctive structure. Its trunk begins near the lower centre and carries the eye upwards, while loosely spaced branches spread across the paler sky. Jaques avoids dense botanical detail; touches of green and brown establish the tree’s texture without weakening its bold silhouette. Because the trunk stands so close to the cows, their rounded bodies and lowered heads appear especially calm beside its strong vertical rise.\u003c\/p\u003e\n\n\u003cp\u003eAcross the lower part of the composition, warm yellow grasses mingle with cooler green, their tonal variation suggesting an uneven, breeze-stirred pasture. One cow is brown and white, the other predominantly brown, and both are integrated into the landscape rather than treated as picturesque emblems in isolation. At the lower right, a modest wooden fence marks the meadow’s edge. These details create a sense of cultivated countryside, poised between farmland and mountain retreat.\u003c\/p\u003e\n\n\u003cp\u003eThe landscape becomes progressively softer with distance. Darker wooded ground gives way to layered ridges in blue-grey and mauve, their contours simplified into broad, legible shapes. Above them, pink and cream clouds gather in gentle bands, crossed by warm light that may suggest either early morning or evening. The restrained modelling preserves depth while retaining the clarity required of a poster. At the foot of the scene, the destination name is set in emphatic lettering, forming a firm graphic base beneath the more atmospheric landscape.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eEarly travel posters had to communicate rapidly in stations and other busy public settings. Their success depended on a clear hierarchy: an arresting motif at a distance, an appealing impression of place and concise information that could be absorbed at a glance. Jaques’s design answers those demands with unusual economy. The central tree is instantly recognisable, the cattle establish the pastoral character of the region, and the distant mountains promise altitude without overwhelming the scene with Alpine spectacle.\u003c\/p\u003e\n\n\u003cp\u003eThe poster also records how Switzerland was presented to visitors during the Belle Époque. Ste. Croix and Les Rasses are promoted not through urban amenities or crowded recreation, but through spaciousness, tranquillity and close contact with the land. Its appeal lies in that careful balance between observation and idealisation: a recognisable Jura landscape transformed into a lucid, persuasive vision of retreat.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/es\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 36x24in (90x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/es\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/es\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/es\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/es\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"A4 (210x297mm) \/ Art print","offer_id":68178471190919,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":68178471223687,"sku":null,"price":85.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":68178471256455,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"12x18in (30x45cm) \/ Art print","offer_id":68178471289223,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":68178471321991,"sku":null,"price":150.0,"currency_code":"USD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed canvas","offer_id":68178471354759,"sku":null,"price":155.0,"currency_code":"USD","in_stock":true},{"title":"A3 (297x420mm) \/ Art print","offer_id":68178471387527,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"A3 (297x420mm) \/ Framed art print","offer_id":68178471420295,"sku":null,"price":150.0,"currency_code":"USD","in_stock":true},{"title":"A3 (297x420mm) \/ Framed canvas","offer_id":68178471453063,"sku":null,"price":155.0,"currency_code":"USD","in_stock":true},{"title":"18x24in (45x60cm) \/ Art print","offer_id":68178471485831,"sku":null,"price":79.0,"currency_code":"USD","in_stock":true},{"title":"18x24in (45x60cm) \/ Framed art print","offer_id":68178471518599,"sku":null,"price":250.0,"currency_code":"USD","in_stock":true},{"title":"18x24in (45x60cm) \/ Framed canvas","offer_id":68178471551367,"sku":null,"price":250.0,"currency_code":"USD","in_stock":true},{"title":"A2 (420x594mm) \/ Art print","offer_id":68178471584135,"sku":null,"price":79.0,"currency_code":"USD","in_stock":true},{"title":"A2 (420x594mm) \/ Framed art print","offer_id":68178471616903,"sku":null,"price":250.0,"currency_code":"USD","in_stock":true},{"title":"A2 (420x594mm) \/ Framed canvas","offer_id":68178471649671,"sku":null,"price":250.0,"currency_code":"USD","in_stock":true},{"title":"20x28in (50x70cm) \/ Art print","offer_id":68178471682439,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"20x28in (50x70cm) \/ Framed art print","offer_id":68178471715207,"sku":null,"price":365.0,"currency_code":"USD","in_stock":true},{"title":"20x28in (50x70cm) \/ Framed canvas","offer_id":68178471747975,"sku":null,"price":405.0,"currency_code":"USD","in_stock":true},{"title":"24x36in (60x90cm) \/ Art print","offer_id":68178471780743,"sku":null,"price":105.0,"currency_code":"USD","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed art print","offer_id":68178471813511,"sku":null,"price":395.0,"currency_code":"USD","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed canvas","offer_id":68178471846279,"sku":null,"price":425.0,"currency_code":"USD","in_stock":true},{"title":"A1 (594x841mm) \/ Art print","offer_id":68178471879047,"sku":null,"price":105.0,"currency_code":"USD","in_stock":true},{"title":"A1 (594x841mm) \/ Framed art print","offer_id":68178471911815,"sku":null,"price":395.0,"currency_code":"USD","in_stock":true},{"title":"A1 (594x841mm) \/ Framed canvas","offer_id":68178471944583,"sku":null,"price":425.0,"currency_code":"USD","in_stock":true},{"title":"28x40in (70x100cm) \/ Art print","offer_id":68178471977351,"sku":null,"price":180.0,"currency_code":"USD","in_stock":true},{"title":"28x40in (70x100cm) \/ Framed art print","offer_id":68178472010119,"sku":null,"price":520.0,"currency_code":"USD","in_stock":true},{"title":"28x40in (70x100cm) \/ Framed canvas","offer_id":68178472042887,"sku":null,"price":520.0,"currency_code":"USD","in_stock":true},{"title":"30x40in (75x100cm) \/ Art print","offer_id":68178472075655,"sku":null,"price":180.0,"currency_code":"USD","in_stock":true},{"title":"30x40in (75x100cm) \/ Framed art print","offer_id":68178472108423,"sku":null,"price":520.0,"currency_code":"USD","in_stock":true},{"title":"30x40in (75x100cm) \/ Framed canvas","offer_id":68178472141191,"sku":null,"price":520.0,"currency_code":"USD","in_stock":true},{"title":"A0 (841x1189mm) \/ Art print","offer_id":68178472173959,"sku":null,"price":260.0,"currency_code":"USD","in_stock":true},{"title":"A0 (841x1189mm) \/ Framed art print","offer_id":68178472206727,"sku":null,"price":995.0,"currency_code":"USD","in_stock":true},{"title":"A0 (841x1189mm) \/ Framed canvas","offer_id":68178472239495,"sku":null,"price":950.0,"currency_code":"USD","in_stock":true},{"title":"33x50in (84x127cm) \/ Art print","offer_id":68178472272263,"sku":null,"price":365.0,"currency_code":"USD","in_stock":true},{"title":"33x50in (84x127cm) \/ Framed art print","offer_id":68178472305031,"sku":null,"price":1150.0,"currency_code":"USD","in_stock":true},{"title":"33x50in (84x127cm) \/ Framed canvas","offer_id":68178472337799,"sku":null,"price":1095.0,"currency_code":"USD","in_stock":true},{"title":"40x60in (100x150cm) \/ Art print","offer_id":68178472370567,"sku":null,"price":495.0,"currency_code":"USD","in_stock":true},{"title":"40x60in (100x150cm) \/ Framed art print","offer_id":68178472403335,"sku":null,"price":1895.0,"currency_code":"USD","in_stock":true},{"title":"40x60in (100x150cm) \/ Framed canvas","offer_id":68178472436103,"sku":null,"price":1750.0,"currency_code":"USD","in_stock":true},{"title":"47x70in (120x178cm) \/ Art print","offer_id":68178472468871,"sku":null,"price":725.0,"currency_code":"USD","in_stock":true},{"title":"47x70in (120x178cm) \/ Framed art print","offer_id":68178472501639,"sku":null,"price":2525.0,"currency_code":"USD","in_stock":true},{"title":"47x70in (120x178cm) \/ Framed canvas","offer_id":68178472534407,"sku":null,"price":2395.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/0344\/8638\/files\/file_591003ce-f274-46cf-bfee-5179e05b0a0d.jpg?v=1794347988","url":"https:\/\/uniquemaps.com\/es\/products\/ste-croix-and-les-rasses-travel-poster-by-francois-jaques-1906","provider":"The Unique Maps Co.","version":"1.0","type":"link"}