{"product_id":"g-krueger-vintage-bock-beer-poster-by-herman-bartsch-1887","title":"G. Krueger Vintage Bock Beer Poster by Herman Bartsch, 1887","description":"\u003cp\u003eHerman Bartsch’s \u003cem\u003eG. Krueger, bock beer\u003c\/em\u003e, created in 1887, turns a beer advertisement into a piece of exuberant visual theatre. A large brown goat rises on its hind legs beside a wooden barrel and foaming mug, its animated pose giving the composition an immediate, almost comic energy. Around this central mascot, forceful lettering announces “G. KRUEGER” and “BOCK BEER”, while the date appears in emphatic black numerals on the barrel. Illustration and typography work together with unusual directness: the animal catches the eye, then the words deliver the message.\u003c\/p\u003e\n\n\u003cp\u003eThe goat is more than a lively advertising character. Its presence draws upon a long-standing visual association between bock beer and the billy goat, encouraged by the German word \u003cem\u003eBock\u003c\/em\u003e, which can refer to both the style of strong beer and a male goat. Bartsch therefore gives the product a memorable pictorial identity without relying on text alone. The poster belongs to a late nineteenth-century commercial culture in which richly illustrated advertisements were becoming increasingly central to brand recognition, combining decorative display with the need to communicate quickly in busy public settings.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe composition is vertically organised but far from static. The goat occupies much of the foreground, its raised body and turned head creating a strong upward movement towards the barrel. Dark brown fur is modelled with fine, light-catching strokes, particularly around the animal’s face and shoulders, while the pale background keeps its silhouette clear. The shallow setting concentrates attention on the encounter between mascot and merchandise rather than suggesting a fully described scene.\u003c\/p\u003e\n\n\u003cp\u003eBartsch rewards closer attention with an abundance of contrasting textures. The goat’s irregular coat is set against the curved staves and visible grain of the barrel; nearby, the mug’s smooth body and froth provide a lighter accent. The foam has a slightly uneven edge, giving the drink a sense of freshness, and a tiny emblem appears on the vessel itself. A delicate vine, with small leaves and curling tendrils, softens the heavier forms and introduces an ornamental note associated with the ingredients and imagery of brewing.\u003c\/p\u003e\n\n\u003cp\u003eThe typography forms part of the illustration rather than sitting apart from it. “G. KRUEGER” occupies the upper portion in bold decorative capitals, framing the mascot from above, while the much larger “BOCK BEER” anchors the lower edge within an embellished border. The restricted combination of warm brown, dense black and pale cream establishes a clear hierarchy across the poster. Even the barrel becomes a surface for display, carrying “1887” prominently at its centre. In the lower right, the visible inscription “HERMANN BARTSCH, 54 Beekman S.C.N.Y.” functions as a small maker’s credit beneath the far louder language of the brand.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eBy the 1880s, posters and other illustrated commercial designs were helping manufacturers distinguish their goods through recognisable names, mascots and graphic motifs. Bartsch’s design demonstrates how effectively these elements could be compressed into a single image. The goat supplies humour and instant recognition; the barrel and beer mug identify the product; and the oversized words remain legible even before the finer details are noticed.\u003c\/p\u003e\n\n\u003cp\u003eWhat makes the poster especially engaging is the balance between salesmanship and careful draughtsmanship. Its message is unequivocal, yet the intricate treatment of fur, wood grain, foam and foliage gives it a decorative richness beyond simple signage. The result is a vivid example of late Victorian advertising at its most characterful: bold enough to command attention, but sufficiently detailed to sustain a longer look.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/es\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/es\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/es\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/es\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/es\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67640725930375,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67640725963143,"sku":null,"price":82.0,"currency_code":"USD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67640725995911,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67640726028679,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67640726061447,"sku":null,"price":82.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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