{"product_id":"elixir-de-kempenaar-vintage-advertising-poster-1909","title":"Elixir De Kempenaar Vintage Advertising Poster, 1908","description":"\u003cp\u003e\u003cem\u003eElixir De Kempenaar 2\u003c\/em\u003e, an anonymous beverage advertisement from 1908, turns a motoring excursion into a scene of exuberant promotion. Three bonneted women crowd into an open automobile, their bright clothing set against a softly blended green background. At the wheel, the central figure wears a vivid red blouse and meets the scene with confident good humour; her companions, dressed in blue and green, lean in from either side. Above them, the brand name “Elixir De Kempenaar” commands the upper part of the poster in large serif lettering.\u003c\/p\u003e\n\n\u003cp\u003eCreated at a moment when commercial printing was becoming increasingly central to everyday urban visual culture, the poster belongs to an era in which advertisers developed memorable identities through bold type, theatrical characters and readily understood signs of modern life. Here the automobile does more than provide a setting for the bottles: in 1908 it was still a conspicuous emblem of novelty, movement and sociability. The unknown designer draws these associations into the service of the drink, constructing an advertisement that feels less like a formal product announcement than a lively comic episode.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe three figures form a compact, animated group across the upper and central portions of the composition. The driver occupies the visual pivot, framed by the steering mechanism and the strong horizontal body of the car. Her white bonnet catches the light, as do those of the women beside her, creating a repeated pale motif across the darker clothing and green surroundings. To the left, the blue-clad passenger poses with one hand at her hip; the woman on the right answers her stance in green, giving the otherwise asymmetrical arrangement a playful sense of balance.\u003c\/p\u003e\n\n\u003cp\u003eColour is organised for immediate legibility. Saturated red, blue and green distinguish the women from one another, while the vehicle introduces broad passages of blue and brown. Cream-coloured bonnets and warm skin tones lighten the centre, and the brass lamp at the front of the automobile supplies a small golden accent. The hazier backdrop lacks the sharper definition of the figures and machinery, allowing faces, gestures and costume to remain emphatically in the foreground.\u003c\/p\u003e\n\n\u003cp\u003eSeveral smaller details clarify the advertisement’s message. Bottles of Elixir De Kempenaar sit at the right of the car, their partially visible labels repeating the identity announced overhead. The steering wheel, handles and gleaming lamp are rendered with enough precision to make the motorcar recognisable and desirable, yet the mechanical details never overwhelm the human comedy. Fine patterns and folds in the bonnets add texture, while the women’s individual expressions keep the arrangement from becoming merely decorative.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eEarly twentieth-century beverage posters often relied upon a single persuasive scenario rather than extensive written explanation. A product might be associated with vitality, convivial company or a fashionable pastime, allowing the illustration to carry much of the argument. \u003cem\u003eElixir De Kempenaar 2\u003c\/em\u003e follows that approach: its hierarchy is direct, moving from the emphatic brand name to the cheerful passengers and finally to the bottles tucked into the vehicle.\u003c\/p\u003e\n\n\u003cp\u003eIts anonymity is also characteristic of a substantial body of commercial art whose creators were rarely given the prominence accorded to fine artists. Such images nevertheless helped establish the visual grammar of modern advertising—large, distinctive lettering; concentrated colour; expressive figures; and a product placed within an easily remembered narrative. The poster remains especially engaging for the way it brings together two forms of early twentieth-century novelty: branded consumer culture and the conspicuous spectacle of the open motorcar.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/es\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 36x24in (90x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/es\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/es\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/es\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/es\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"A4 (210x297mm) \/ Art print","offer_id":67650099478919,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67650099511687,"sku":null,"price":81.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67650099544455,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"12x18in (30x45cm) \/ Art print","offer_id":67650099577223,"sku":null,"price":53.0,"currency_code":"USD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67650099609991,"sku":null,"price":142.0,"currency_code":"USD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed 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