{"product_id":"biere-de-maxeville-vintage-beer-poster-1912","title":"Bière de Maxéville Vintage Beer Poster, 1912","description":"\u003cp\u003e\u003cem\u003eBière de Maxéville. C’est toujours la meilleure\u003c\/em\u003e, produced by Imp. P. Vercasson \u0026amp; Cie in 1912, turns a glass of beer into a scene of exuberant good humour. A white-moustached man in a straw hat and pale coat raises a brimming mug, smiling beneath a personified sun whose animated face and radiating golden rays echo the drink’s amber colour. Behind him, the field divides sharply between vivid green and deep navy blue, giving the poster the instant clarity needed to command attention at a distance.\u003c\/p\u003e\n\n\u003cp\u003eThe design belongs to the lively culture of French commercial lithography in the years immediately before the First World War. Posters competed for notice in streets, cafés and shop windows, where a message had to be understood quickly and remembered easily. Here, recognisable character, forceful lettering and emphatic colour work together as a single advertising argument. The slogan, “C’est toujours la meilleure” — “It is always the best” — makes no elaborate case for the beer; its breezy confidence is the point.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe central figure is placed slightly to the left, allowing his raised mug to project into the poster’s busier upper half. His rounded face, white moustache and broadly drawn smile establish an affable, almost theatrical personality. Strong outlines keep the figure legible against the divided background, while restrained modelling around the face and clothing prevents him from becoming entirely flat. The straw hat introduces a band of warm beige and orange, linking the man visually to both the beer and the sun.\u003c\/p\u003e\n\n\u003cp\u003eThe mug receives unusually attentive treatment within this simplified composition. Its transparent sides are indicated through pale reflections, while bubbles and a dense crown of foam make the beer appear cold and freshly poured. These small descriptive details contrast with the broad colour fields elsewhere. Above, the smiling sun has a comic, mask-like face encircled by pointed rays; small droplets or marks around it amplify the sense of heat, making the foaming drink below seem still more refreshing.\u003c\/p\u003e\n\n\u003cp\u003eTypography controls the movement of the eye. “Bière de MAXÉVILLE” occupies the upper centre in large, block-like forms, with the place-name carrying particular visual weight. The lower slogan spreads across the navy ground in brilliant yellow, where the warm lettering achieves maximum contrast. A loosely described area of foliage at the left introduces an outdoor note without distracting from the product. Throughout, the interplay of lime green, golden yellow, orange and dark blue produces a design that is energetic but remarkably economical.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eBy 1912, the commercial poster had become a prominent feature of modern urban visual culture. Advances in colour printing had encouraged advertisers to use larger fields of saturated colour, simplified silhouettes and memorable mascots rather than rely on dense explanatory text. Imp. P. Vercasson \u0026amp; Cie’s design demonstrates that economy particularly well: the consumer proposition is distilled into a cheerful drinker, a radiant day and a glass rendered at its most appetising.\u003c\/p\u003e\n\n\u003cp\u003eThe poster also shows how advertising could borrow the appeal of caricature and popular illustration. Its jovial spokesman and anthropomorphic sun do more than decorate the slogan; they give the brand a sociable, approachable character. More than a century later, the design remains engaging because its humour and graphic hierarchy are so immediate: face, beer, name and claim are delivered in a sequence that can be grasped almost at a glance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/es\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/es\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/es\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/es\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/es\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67640633098631,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67640633131399,"sku":null,"price":82.0,"currency_code":"USD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67640633164167,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67640633196935,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67640633229703,"sku":null,"price":82.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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