{"product_id":"le-schiedam-van-dijk-vintage-genever-poster-1900","title":"Le Schiedam van Dijk Vintage Genever Poster, 1900","description":"\u003cp\u003e\u003cem\u003eLe Schiedam van Dijk\u003c\/em\u003e, an anonymous beverage poster dating from 1900, centres on a fashionably dressed woman poised amid an exuberant display of bottles and lettering. Her orange hair, feathered hat and sweeping brown dress immediately command attention, while the raised glass in her hand turns the figure into both hostess and endorsement. Around her, the product appears repeatedly in bottles of different shapes, creating a lively pattern of glass, labels and warm colour.\u003c\/p\u003e\n\n\u003cp\u003eThe name Schiedam carried a particularly meaningful association for contemporary drinkers. The Dutch town had long been closely connected with the distillation of genever, and its name became a familiar commercial shorthand for the spirit beyond the Netherlands. Here that geographical identity is recast for a French-speaking market through the prominent claim, “Le seul BienFaisant, le meilleur Apéritif et digestif”. The poster belongs to a period in which beverage advertising increasingly relied upon memorable characters, assertive typography and theatrical display rather than a simple representation of the bottle alone.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe composition is organised around the woman’s emphatic, slightly exaggerated pose. Her body forms a strong vertical through the centre, but the broad skirt introduces a curling movement that carries the eye across the lower half of the design. Floral ornament and stylised sun-like motifs break up the deep brown fabric with flashes of orange, beige and pale cream. Beneath the hem, delicately rendered shoes provide a small, easily missed note of refinement. Above, the large hat and its rising feathers extend the silhouette and give the figure the scale and presence of a stage performer.\u003c\/p\u003e\n\n\u003cp\u003eBottles are scattered asymmetrically behind and around her rather than arranged in a rigid commercial row. Their varying profiles add rhythm, while the overlap between figure, glassware and lettering creates depth without sacrificing the poster’s essential flatness. Dark outlines keep each form distinct, and bright highlights articulate the bottles and the folds of the dress. The palette remains tightly controlled: burnt orange warms the predominantly brown design, with black lending weight to the typography and pale areas preventing the composition from becoming visually dense.\u003c\/p\u003e\n\n\u003cp\u003eThe upper inscription, “Le SCHIEDAM van DYK”, establishes the brand in a mixture of emphatic capitals and more decorative lettering. Below it, the French promotional line occupies the middle register, positioned so that product, figure and claim can be absorbed together. Smaller devices near the foot of the poster include a scroll-like trademark emblem and further commercial information. These details reward close viewing, but the graphic hierarchy remains clear enough to communicate at a glance.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eAt the turn of the twentieth century, posters had become an integral part of urban commercial culture. Their success depended upon immediate recognition: a strong silhouette, limited but forceful colour and lettering that could remain legible amid the visual competition of the street. \u003cem\u003eLe Schiedam van Dijk\u003c\/em\u003e uses each of these devices, yet its appeal lies especially in the way the woman’s costume becomes part of the advertising language. The patterned skirt is almost a poster within the poster, transforming fashionable display into a field of ornamental branding.\u003c\/p\u003e\n\n\u003cp\u003eAlthough the designer is unrecorded, the work retains the confident visual economy of accomplished period advertising. Its combination of sociable gesture, decorative excess and repeated bottles reveals how a local association—Schiedam and its distilled spirits—could be reshaped into a cosmopolitan commercial identity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/de\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 24x36in (60x90cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/de\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/de\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/de\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/de\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"A4 (210x297mm) \/ Art print","offer_id":67649346961799,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67649346994567,"sku":null,"price":81.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67649347027335,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"12x18in (30x45cm) \/ Art print","offer_id":67649347060103,"sku":null,"price":53.0,"currency_code":"USD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67649347092871,"sku":null,"price":142.0,"currency_code":"USD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed 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