{"product_id":"kinia-raffard-vintage-aperitif-poster-by-jules-cheret-1888","title":"Kinia Raffard Vintage Aperitif Poster by Jules Chéret, 1888","description":"\u003cp\u003eJules Chéret’s \u003cem\u003eKinia Raffard,Amer Toni-Aperitif (1888)\u003c\/em\u003e turns the simple act of pouring a drink into a piece of theatrical display. A woman in a brilliant red dress raises the bottle above a waiting glass, her sweeping silhouette set against a cool, pale-blue ground. Around her, the name “KINIA RAFFARD” expands across the upper field in emphatic lettering, while the darker words “AMER TONI-APÉRITIF” anchor the lower part of the composition. Figure, product and typography compete energetically for attention, yet remain legible at a glance.\u003c\/p\u003e\n\n\u003cp\u003eChéret, often called the “father of the modern poster”, helped transform late nineteenth-century commercial lithography into a vivid form of urban visual culture. His posters were designed to register amid the movement and distractions of the street, using strong colour, animated figures and expressive lettering rather than dense explanatory copy. This 1888 advertisement belongs to that emerging language of modern graphic design: the aperitif is presented not simply as a beverage, but through an atmosphere of fashion, sociability and spirited performance.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe woman’s dress supplies the poster’s most forceful passage of colour. Its saturated red is modelled with darker folds and sharp highlights, giving the skirt a sense of movement even as the figure pauses to pour. Her pose creates a compact sequence of gestures: one arm controls the tilted bottle, the other steadies the glass, and the diagonal stream implied between them focuses attention on the product itself. Delicate lines around the left side of the figure add further animation, preventing her silhouette from appearing static against the open background.\u003c\/p\u003e\n\n\u003cp\u003eChéret builds the design around contrasts of temperature and weight. The blue field is airy and recessive, allowing the warm red costume and skin tones to project forward, while the black lettering gives the composition visual ballast. At the top, “KINIA RAFFARD” has a bold, slightly dimensional treatment; below, “AMER TONI-APÉRITIF” is more compact and declarative. The alternating scale of these words establishes a clear hierarchy: brand first, product second, manufacturer last.\u003c\/p\u003e\n\n\u003cp\u003eThat final information appears in much smaller type along the lower edge: “J. Raffard Seul Fabricant à Ste MAURE (Indre \u0026amp; Loire)”. It is an easily missed but revealing detail. The exuberant figure captures attention from a distance, while the practical commercial message rewards closer inspection. Small touches—the glint of the glass, the indistinct label on the bottle, the fine treatment of the woman’s hair and neckline—bring polish to an otherwise broad and immediately readable design.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eIn fin-de-siècle France, the poster was becoming an integral part of the modern streetscape, combining advertising with increasingly ambitious colour and composition. Chéret was central to that development. His graceful, active female figures differed markedly from static product displays: they made commodities appear part of a lively contemporary world, while broad areas of colour and fluid contours allowed the message to be understood quickly.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eKinia Raffard,Amer Toni-Aperitif (1888)\u003c\/em\u003e demonstrates how effectively Chéret balanced commerce and spectacle. The bottle and glass remain essential, but the poster’s lasting interest lies in the choreography around them—the raised arm, swirling red fabric, cool expanse of blue and insistent blocks of lettering. It is at once an advertisement for an aperitif and a concise lesson in how modern publicity learned to command the eye.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/de\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/de\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/de\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/de\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/de\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67640636244359,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67640636277127,"sku":null,"price":82.0,"currency_code":"USD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67640636309895,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67640636342663,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67640636375431,"sku":null,"price":82.0,"currency_code":"USD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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